DC Thomson’s Rebecca Miskin on the secrets of successful business transformation

This week's guest is Rebecca Miskin, CEO of family-owned Scottish publisher DC Thomson. Peter caught up with Rebecca at FIPP Congress in October ahead of her presentation, titled The Gnarly Reality of Transformation.

One of DC Thomson's iconic brands is The Beano, a children's comic-magazine that's been published since the 1930's. Gnarly is very much a Beano word, so Peter asked Rebecca why she describes transformation the way Dennis the Menace might, and maybe more ominously as a cross between chess and Russian Roulette.

We spoke about the pressure and the privilege of working to transform a family-owned business that has a 200 year legacy, and the secrets of a successful transformation project (spoiler: it's all about people).

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