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What’s Working in Marketing™

What’s Working in Marketing™

Business:Marketing

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

2021-10-26
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Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a...

Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. 

For more content, episodes and show notes make sure to check out RightMetric.co.

 

view more

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