The Schenck Brothers, FIlm Pioneers & "Moguls" with Mike Benson & Craig Singer
The On The Bookshelf Podcast

The Schenck Brothers, FIlm Pioneers & ”Moguls” with Mike Benson & Craig Singer

2024-09-24
The Schencks were responsible for metamorphosizing film, from its production and distribution to its star power, distribution via glitzy movie theatres, manipulating the headlines and celebrity narratives, andeven how films were sourced, shot, and regarded by the public. They infused mystique, money, glamour,danger, sex, and romance into film and were there at the fledging start of “talkies.” Responsible for growing the celluloid industry into a multi-million dollar empire right through the Gre...
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