Ep 43 - Playing the Long Game: Turning Members Into Belongers

In this episode, we sit down with Jessica Richardson, membership manager at the American Association of Immunologists, to explore how collaboration and community fuel success in the association space. Jessica shares how her involvement with the Association Women Technology Champions (AWTC) helped her build meaningful connections and advance her career. Drawing inspiration from the board game Catan, she uses a creative analogy to explain the journey of transforming members from “tourists” to “townspeople.” Along the way, Jessica highlights why collaboration beats competition, how knowledge sharing strengthens the profession, and what practical steps associations can take to create a true sense of belonging among their members.

 

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