#66: The KPIs You Need to Track Your Cleaning Business

What KPIs actually matter when you're running a cleaning business? There are a million different numbers you can track, so it's important that you spend your precious time on the ones that actually matter. Are you really short on leads, or do you just need to close better? Are clients dropping off because of price, quality, or something totally outside your control? Without tracking, you’ll never know.

In this solo episode, Stephanie shares how she tracks sales, marketing, and client KPIs at Serene Clean, as well as the exact numbers that keep her business growing past $1M in annual revenue. She talks about software she uses (from simple spreadsheets to automated dashboards in ClickUp) and breaks down what’s non-negotiable, what’s “nice to have,” and what tracking is 100% necessary to help you make smarter decisions.

 What You’ll Learn:
— The 3 baseline KPIs every cleaning business must track (no excuses!)
— Why “more leads” isn’t always the answer and what to measure instead
— How to find out which marketing sources really bring in paying clients
— The easiest way to calculate things like close rates, churn, client retention, and more
— What tracking recurring clients gained vs. lost will tell you about your business's health
— How Serene Clean tags, tracks, and analyzes clients for long-term growth (and why it's worked)

Resources Mentioned:
— Maid Summit (Free Training Event): https://www.maidsummit.com
— ZenMaid Scheduling Software: https://get.zenmaid.com/
— ZenMaid Mastermind Facebook Group (free to join): https://www.facebook.com/groups/zenmaidmastermind

Try ZenMaid free for 14 days! Get.ZenMaid.com

 Book a Consulting call with Stephanie: https://serene-clean.com/consulting-services/

 Read the full transcript: [Link]