From Vibes to Value: Communities That Drive Growth with Georgina Donahue

Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include:

• How community is the engine that drives alignment between organizations and members.
• Tips for growing online communities, based on Georgina's experience taking a community she managed from 0 to 50,000 members.
• Key metrics for measuring the success of a community.
• How to get leadership buy-in for community
• Busy vs. meaningful engagement.
• Engagement myths…busted!
• Tips to drive the member journey, from onboarding to advocacy
• Selling the importance of community internally.
• Community and member engagement trends for the year ahead.
• A sneak peek from Kelly at some insights from the upcoming Member Engagement Report.

 

Helpful Links

Peggy Hoffman episode on community volunteering

Community Manager Toolkit