Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 209: How Sales Team Use Video To Crush More Deals
Ep. 208: How sales teams need to be using video
Ep. 207: How to Attract Your Perfect Customer
Ep. 206: Facebook’s Best Practices For Increasing Video Reach
Ep. 205: Why Video Marketers Need To Start with Strategy
Ep. 204: Video Marketing Tips Every Business Should Know In 2019
Ep. 203: How To Turn Video Marketing Into A Revenue Driver For Your Business
Ep. 202: Celebrating Audience Stories From Around the World: Part 3
Ep. 201: Celebrating Audience Stories From Around the World: Part 2
Ep. 200: Celebrating Audience's Stories Around the World: Part 1
Ep. 199: The Prosumer Evolution: Why It's Taking The World By Storm
Ep. 198: The Future of Social Video: How To Stand Out In The Feed
Ep. 196: How Branding and Direct Response are Converging
Ep. 195: Using Relevance in Your Binge Worthy Video Content
Ep. 194: The Netflix Economy: How To Create Binge Worthy Buying Experiences
Ep. 193: How An Owned Audience Can Transform Your Business
Ep. 192: Reviewing Vidyard’s “The 2019 State of Video in Business Report”
Ep. 191: How to Choose Profitable Video Topics for Your Business
Ep. 190: How to Track Video Marketing ROI
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