Ep. 197: The Long-Form Video Trend & Why It's the Secret to Binge Worthy Buying Experiences
Conventional wisdom says that shorter videos are better because more people will watch a short video than a long video.
“It’s better if people watch 100% of our 30-second video than if they only watch 50% of our 10-minute video, right!?”
...Unfortunately, conventional wisdom is wrong and here’s why.
Businesses have been misled to believe that video completion is the “North Star” metric they should be optimizing for, but message delivery is the REAL metric that matters.
The objective is to get people who are going to buy from you to consume your message as quickly and easily as possible.
If you have a longer, more complex sales cycle than you’re going to need a longer, more complex content experience. So the big takeaway is that longer videos achieve that objective better than shorter videos.
In this episode, Marcus Krieg, President, and Sarah Scott, Producer join us to discuss how brands can capitalize on the long-form video trend, how to segment audiences based on video watch time, and how to better hook your audience at the beginning of your videos.
Plus, we’ll share a few more trends that we’re REALLY excited about. So hit that play button and tune into this week’s episode of Video Marketing Mastery!
Ep. 132: The Smartest Video Marketing Trends For 2018
Ep. 131: How to Never Run Out Of Content Ideas Again, with Mark Traphagen
Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?
Ep. 129: How to Maintain Control of the Sales Process Using Video
Ep. 128: How to Get 20x More Shares On LinkedIn
Ep. 127: The Ultimate Reason Why Longer Videos Drive More Sales
Ep. 126: The 3 Videos Every Business Needs
Ep. 125: The 3 Principles To Reclaim Value In The Attention Economy
Ep. 124: Newsjacking: How Marketers Can Capitalize On Breaking News
Ep. 123: Marketing Lessons Learned From Hugh Hefner
Ep. 122: Discover Who Your Biggest Competitor Is (It's Not Who You Think)
Ep. 121: Why Digital Agencies Struggle with Video
Ep. 120: How Chobani Used Video Ads To Generate 21.9 Million Views
Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
Ep. 118: How to Use Facebook Ads in Different Stages of the Buying Process, with Steve Hetrick
Ep. 117: How Video Content Amplification & Paid Media Work Together
Ep. 116: The Three Building Blocks of a Successful Video
Ep. 115: Why Most Business Videos Fail, and How To Ensure Yours Succeed
Ep. 114: How Long Does It Take To Make a Video
Ep. 113: Why Amazon Might Expand Their Services (And How to Know If You Should Too)
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