Klaviyo x Instagram: The Future of List Growth Through Social Opt-Ins

Episode Description:

In this episode of The Brand Building Podcast, Mark Milutin breaks down one of the biggest updates Klaviyo has rolled out in years - the brand-new Instagram integration powered by Gatsby.ai.

For the first time ever, brands can now collect email and SMS subscribers directly from Instagram comments and DMs - no Zapier, no broken APIs, no compliance headaches. Just native, first-party data collection inside Klaviyo.

Mark dives deep into:

• How Klaviyo’s acquisition of Gatsby.ai changes the game for DTC list growth
  
  
• Why traditional pop-ups are losing effectiveness (and what to do instead)
  
  
• The exact flow of how IG comment-to-DM automations work
  
  
• How this unlocks a new “Blue Ocean” for eCommerce brands to grow faster
  
  
• Real stats on why consumers are 3x more likely to engage via DM than the web
  
  
• Why the brands that move first on this integration will win big in 2025
  
  

If you’re serious about growing your email and SMS lists, this is the episode you don’t want to miss.

👉 Learn more about Bread Loaf and schedule your Klaviyo audit:https://retention-lab.com/

👉 Read more about the Klaviyo Gatsby Acquisition: https://www.klaviyo.com/newsroom/gatsby-acquisition