mazon Just Changed the Rules Again - Brand Owners Take the Hit

April 24th, 2025 Summary: Kevin King discusses Amazon's updated counterfeit policy forcing difficult choices, Josh Hadley's award-winning TikTok strategy, new Amazon Marketing Cloud insights, and AI techniques for creating product images.

Key Points Discussed:

• Amazon's new counterfeit policy requiring brand owners to report entire ASINs
• Josh Hadley's TikTok Shop pivot that increased sales 5x after declining profits
• 5-year purchase history data now available in Amazon Marketing Cloud
• AI product image creation techniques using file-name tricks
• Partnering with creators at scale using Lyra by AMT.ai
• US international trade data with top partners

Links Mentioned:

• BDSS XI Iceland replays
• Stack Influence Platform (10% off code: BillionDollarSellers)
• AMT.ai

Hot Picks:

• Chinese manufacturers reveal $34K Birkin bag costs $1,400 to make
• Sellers bombarded with ways to save on tariffs from Chinese factories
• Amazon stops penalizing some sellers for raising prices due to tariffs
• DHL suspends all USA-bound shipments valued at over $800

Stump Bezos Answer: Meta could lose $7 billion due to the tariffs

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