Retail media is hot right now, but what is it exactly? And is it fab or fad?
Ger and Gordon have the questions. Paul Stafford of Superdrug has the answers.
Paul takes you deep into the workings of retail media, and explains how it differs from traditional marketing supports. There's lots of tech. There's lots of creative. And there's lots of potential.
Listen to the boys talk through what Paul has learned so far, and what lies ahead.
S2 E7: Jamie Roller, Marketplaces Director, Dr. Squatch - The Battle of the Buy Box
S2 E6: Mike Ryan, Head of Ecommerce Insights, Smarter Ecommerce - Data-driven Pushback
S2 E5: Jessica Lesesky, Vice President & General Manager, Shutterfly & Snapfish - Two Brands, One Mind
S2 E4: Gavin Williams, Former Global Director of Digital & E-commerce, Creed - A Ban on Squirrel Hunting
S2 E3: Paul Sherratt, Founder & CEO of gloveglu - Gripping Stories
S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo
S2 E1: Paul Rogers, Ecommerce Consultant and Co-Founder of Vervaunt - Engaged Ecommerce
S1 E9: Marshall David Johnson, Senior Digital Trading Manager with Fenwick - Luxury Is Hard
S1 E8: Andrew Ostcliffe, Head of Ecommerce and Retail Innovation at Oxfam - EX Factor
S1 E7: Michael Corcoran, Former Head of Social & Creative Content at Ryanair - Serendipity Favours the Prepared
S1 E6: Miya Knights, Publisher, Author & Consultant with Retail Technology Magazine - Table Stakes and Autocarts
S1 E5: Kirsty Keoghan, GM Global Fashion with eBay - Authentic Pre-Loved Strategies
S1 E4: Richard Chapple, Chief Growth Officer & Co-Founder of The Growth Foundation - Where to Play and How to Win
S1 E3: Matthew Brown, Retail Futurist with Echochamber - CX Sells
S1 E2: Vinny O'Brien, Strategist and Trainer with Vinny & Co - Back from the Future
S1 E1: Dean McElwee, Director Global Ecommerce Collaboration of Stanley Black & Decker - The Fingertips of Desire
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