Peter Beaullieu: Finding the Quality–Value Intersection in Produce

2025-08-26

In this episode of The Fresh CrEd, recorded live at the 2025 IFPA Foodservice Conference in Monterey, we sit down with Peter Beaullieu, Director of Sourcing for Topco’s West Coast produce division. From his first job behind a Central Market cheese counter to leading sourcing for one of the nation’s largest cooperatives, Peter’s journey is rooted in flavor, data, and servant leadership. He shares how co-ops give regional retailers the tools to compete, why data only matters when it tells a story, and what i...

In this episode of The Fresh CrEd, recorded live at the 2025 IFPA Foodservice Conference in Monterey, we sit down with Peter Beaullieu, Director of Sourcing for Topco’s West Coast produce division.

From his first job behind a Central Market cheese counter to leading sourcing for one of the nation’s largest cooperatives, Peter’s journey is rooted in flavor, data, and servant leadership. He shares how co-ops give regional retailers the tools to compete, why data only matters when it tells a story, and what it takes to balance quality with value in a shifting consumer market.

We also explore consumer trends, specialty and local produce, and the narrowing gap between “luxury” items and everyday fresh. Whether you’re a produce professional or simply passionate about good food, this conversation offers insights into leadership, team growth, and the future of fresh.

🎧 Presented by Wiggins Farms.

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