”100% Plant Based Dog Food” with Lisbeth Merrill

What happens when a seasoned intellectual property attorney follows her passion into the world of plant-based pet food? On this episode of The Orange County Power Players Podcast with Danny Flores, we sit down with Lisbeth Merrill, a longtime attorney and now co-founder of Virtuous Vittles, a new company launching a revolutionary product—100% plant-based, human-grade dog food.

Lisbeth shares how her career working with international tech startups and patent litigation prepared her for this leap into entrepreneurship. She opens up about the challenges of launching a consumer product, from finding a manufacturer with reasonable minimums to navigating complex supply chains and sustainable packaging.

We also get into the science behind plant-based diets for pets and why Virtuous Vittles is breaking new ground with its unique meat-alternative "chunks and gravy" formulation for dogs. Hear about the research, the partnerships, and the mission behind the brand’s November launch—and why it's not just good for pets, but for the planet too.

 

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