The Trust Recession: Why Employee Trust Is Falling and How To Fix It

Trust used to be your quiet advantage. In 2025, it is the whole game. In this session, we unpack why employee trust is dipping, where leadership credibility breaks, and a practical plan to rebuild it without the corporate varnish.

You will learn
• What the latest data says about trust in employers
• The gap between leaders saying “we trust people” and employees actually feeling trusted
• Remote work, surveillance and productivity paranoia
• Why layoffs during record profits wreck credibility
• A simple rebuild playbook you can start this quarter

Chapters
00:00 Welcome and housekeeping
04:25 Speaker intros
08:05 The data: trust trends and the trust gap
16:11 Remote work, productivity belief gap and surveillance
24:47 Who feels it most: income and discrimination concerns
30:08 AI and early careers
35:58 Why trust matters: attrition and performance
41:28 How to rebuild trust: the practical playbook
56:00 Managing reviews and reputation outside-in
59:00 Wrap and resources

Links
• Watch the full video on YouTube: https://youtu.be/7VbMwi2imE4
• Download the white paper on EBN (free for subscribers): https://employerbranding.news/the-trust-recession-is-here-what-employer-brands-need-to-do-now/#white-paper
• Read more at Employer Branding News: https://www.employerbranding.news/

Speakers
• Mike Parsons, CEO at Fathom. Writes weekly for Employer Branding News on trust, culture and performance.
• Celeste Sirin, Founder and CEO at Employer Branding Africa. Host of the EBA Leadership Spotlight series.