Adapt & Thrive S3E2: How Biotech & Healthcare Brands Can Win on Social

2025-09-09

Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them. We cover: Why social media engagement matters for biotech and healthtech brands How to balance compliance with creativity Proven con...

Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them.

We cover:

Why social media engagement matters for biotech and healthtech brands
How to balance compliance with creativity
Proven content formats that work in regulated industries
Why organic social is essential for building trust before launching paid campaigns

If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective.

👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy.

✨ Resources & Next Steps

See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/
Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/
Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/

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