From Sales Leader to Startup Founder; Thijs Visser’s learnings on building Cruit’s Sales Engine

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team.

Chapters:
00:00 - Introduction & Guest Background
00:27 - The Story Behind Cruit
01:46 - Thijs’ Journey: From Sales Leader to Co-Founder
03:09 - Meeting the Co-Founders & Launching Cruit
04:25 - Taking the Leap: Risks & Rewards
05:24 - Landing the First Client & Early Challenges
07:12 - Selling to Large Enterprises as a Startup
08:23 - Remote Sales Success & Online Selling
09:02 - Sales Motion: Outbound vs. Inbound
09:44 - Standing Out in the Age of Automation
10:01 - Vertical Selling & Webinars
10:37 - What Makes a Great BDR?
11:19 - Training, Onboarding & Team Building
18:15 - Closing Thoughts & Outro

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