The Psychology of Brand Tribalism in the R/C Hobbyist Community

Did you know that there is actually a psychological reason you are local to your favored R/C model vehicle brand? Psychology actually teaches us that our brand preferences and our favorite radio controlled cars actually help define us as a person. We break down your mind and explain the scientific reasons you are pre-wired to like one brand (such as Tamiya, Kyosho, Yokomo,  Associated Electronics, Losi, X-ray,  Schumacher, Arrma, etc.) over another brand in this episode of the RC Deep Dive podcast.