Why Pricing By Cost Lowers Your Profit with Chad Kessler and Todd Snelgrove

You're making less profit than you should. Why? Because you're pricing by cost instead of value. My guest today is Todd Snelgrove, a global expert in pricing with over 20 years in helping businesses of all sizes capture the value they bring to their customers. As an author of the best seller, 'Value First, Then Price' Todd has helped companies of all sizes, from startups to multi -billion dollar corporations, maximize profitability through their pricing.

 

To visit with Chad about being on the show or learn more about what he does as Fractional Chief Revenue Officer please visit: https://contact.thescalinguppodcast.com/contact-chad-kessler