Developing High-Yield Tourism in Canada’s ’Wild Side’, with Jon Mamela, Travel Alberta

Gary and Jens chat to Jon Mamela, Chief Commercial Officer of Travel Alberta about developing high-yield tourism in one of Canada’s most beautiful provinces. Promoted as Canada’s Wild Side, Alberta is home to destinations like Lake Louise, Banff and Jasper National Park. Jon discusses Travel Alberta's new strategic approach as the province positions tourism as a pillar of economic diversification.