Micro-Events - The future of marketing

With a background in managing 10,000 plus events, for the last three and a half years Utah-based Rodney Hart has been at next generation marketing platform RainFocus, where he’s vice president, events. Experienced in mechanics/checks and balances across the trade show model, and beyond, Rodney is the perfect guest.

Hosted by Adam Parry, this episode starts quickly and keeps the pace. From answers to the post-COVID ‘what’s in it for me’ mindset the conversation goes on to look at shaping content for smaller audiences, ‘micro-strategies’.

With first-hand experience, Adam and Rodney look at ROI and economies of scale, efficiency comparisons - the price per head for micro-events can be expensive – the spoils of in-person shows, easy to make mistakes when you’re organising micro-events, and will they become the new norm? Or remain a niche?

 

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