Turn off your Slack Notifications! We’re Talking To Their Head of SEO

Welcome to Market Movers: Building Brands and Links with Linkifi! This podcast is your go-to source for the perfect fusion of branding, SEO, and link building, helping you create a business that's visible, credible, and irresistible. I’m Chris Panteli, Co-Founder at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.

This episode features Sam Page, Director of SEO at Slack, with a career spanning SEO leadership roles at Amazon, Bluehost, and beyond. We discuss scaling SEO for global giants, navigating technical and content challenges, leveraging links effectively, and the future of search in an AI-driven world.

Key Talking Points:

• Sam Page’s 20-Year SEO Journey: From owning an online casino to becoming a leading SEO expert at Amazon and Slack.
• Challenges of Enterprise SEO: Aligning stakeholders, optimizing massive websites, and balancing red tape with quick wins.
• Content and Link Building: Building topical authority, the importance of internal linking, and leveraging partnerships for high-quality links.
• AI and SEO Evolution: How Slack and other enterprises can adapt to the changing search landscape, including indexing UGC (User-Generated Content).
• SEO for New Search Engines: The rise of platforms like Perplexity and Claude, and how they influence enterprise strategies.
• Slack Hacks: Productivity tips for using Slack efficiently, from marking messages unread to huddles and upcoming AI agent features.

Guest Spotlight – Sam Page
Sam Page brings nearly two decades of SEO expertise, working with giants like Amazon and Slack to drive billions in revenue. He thrives on building SEO strategies from scratch, scaling teams, and operationalizing SEO for enterprise-level organizations.

Actionable Tips from Sam:

1. Foundational SEO for Enterprises: Focus on technical execution, page speed, and architecture for large websites.
2. Strategic Link Building: Aim for deeper links to valuable pages and leverage partnerships for authentic, high-authority backlinks.
3. Content Optimization: Develop content clusters and prioritize relevancy to enhance topical authority.
4. Stay Ahead of AI Trends: Invest in UGC and understand how search models like Google’s and AI platforms leverage human sentiment.
5. Build Soft Skills: Beyond technical expertise, communication, and stakeholder management are key to advancing in SEO roles.

Want to Work with Sam?
Sam is currently building his SEO team at Slack and is on the lookout for talent. Reach out to him on LinkedIn for opportunities.

Linkifi Can Help You Win Big!
Linkifi secures high-authority backlinks and media coverage through digital PR, helping businesses boost visibility, search rankings, and traffic. 🚀

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn