Marketing in the Age of COVID-19: Episode 4, Virtual Events: How to Find Success

As the landscape of events changed dramatically in 2020, many eyes turned to virtual events. This is not a new idea, with several outlets doing events in 2019 and earlier. While it is impossible to recreate the experience of attending a live event in person, there appears to be a place in the events’ ecosystem for online events. So, what are the best ways to participate in virtual events? How can they succeed or fail in getting your messaging across? Is there value to doing your own virtual event? Join us for a “virtual” discussion by industry leaders who are wading into this realm of virtual events and benefit from their observations as they outline their successes and warn of pitfalls.

Moderator: Janine Love, Technical Program Director EDI CON & Editor, Signal Integrity
Journal Guests: Marie Hattar, CMO, Keysight Technologies; Carl Sheffres, Publisher, Horizon House