Impact and Innovation in Aging Services: CEO Stories & Strategies (Part I)

Part I: Blending Growth, Innovation, and Mission  

WittKieffer recently hosted an extensive conversation with three dynamic chief executives in the aging services field. Senior Partner Lisa DeSimone Arthur, leader of the firm's Aging Services, Home Health and Hospice Practice, led a discussion of key industry issues with: 

• Jan Hamilton-Crawford, CEO of Oakwood Village in Wisconsin 

• Tyler Kendall, CEO of Westminster-Canterbury of the Blue Ridge (WCBR) in Virginia 

• Adam Marles, CEO of Missouri-based EverTrue, formerly Lutheran Senior Services 

In this first segment of a two-part series, the executives explore how they are forging ahead with growth and innovation despite an extremely challenging marketplace. Topics include: 

 

• Driving growth and new revenue streams, while remaining agile to manage market shifts 

• Embracing AI, robotics, and new technologies without losing the human touch 

• Fostering resident engagement that goes beyond "a cruise ship on land" 

• Embedding operational improvement in the organizational culture 

• Meeting the "middle market" and community needs despite uncertain financial benefit 

 

Collectively, the three executives offer unique perspectives and creative suggestions for surviving and thriving in aging services today.