There are two strategies salespeople can implement when prospecting for new clients.
One strategy involves blasting out hundreds of templated emails and making dozens of annoying cold calls hoping for a 2-3% response rate.
Chances are you’ve received an email or sales call like this within the past week (and deleted it without a second thought, or made an excuse to hang up).
Not very effective, right?
The second strategy, which we reveal on the podcast, is tremendously more impactful.
It may require more time and creativity, but it will help you stand out from all the other salespeople fighting for your prospect’s business.
Plus, it has the potential to get them falling in love with you before they ever meet you!
Our guest on the podcast is Jeff Howell, Director of Growth at AlayaCare — a company that offers a cloud-based software platform for home care agencies.
When he joined forces with AlayaCare, he inherited a database with 19,000 leads, most of which were cold and disengaged. But what he did to convert those cold leads into warm, highly-engaged contacts will amaze you. (Hint: he sent me a personalized video using similar tactics. You can see that video @ timestamp 1:03 in the video below).
Grab a pen and paper and prepare to take notes because you’re prospecting strategy is about to go next-level after you listen to this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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