Heidi Hertel, Fitz Frames

Heidi Hertel is a mom of three and founder of Fitz Frames, revolutionizing the eyeglass experience for families. Fitz Frames specializes in customized 3D-printed glasses for kids including prescription, sunglasses and blue light lenses. Outfitted with snap fit hinges, enabling the arm portion to securely snap into place, eliminating the risk of loose screws and offering a solution to broken glasses. In under 5 minutes, get fitted with advanced facial mapping and life-like virtual try on, select from 6 styles and 8 colors and even emboss your child’s name (or favorite number) - all via your smartphone app and delivered directly to your doorstep. Fitz Frames is headquartered and designed in LA glasses and manufactured in Youngstown, OH.