Google Smart Campaigns Demystified

In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.

00:00 Starter campaigns

01:52 Optimization limitations

03:32 Limitations and frustrations

05:20 Branching out and deeper analytics

08:18 Recommendation for small businesses

• YouTube Vlog Smart Campaigns
• Medium Article: Smart Campaigns
• YRV Dynamics LinkedIn
• YRV Dynamics IG
• YRV Dynamics Site