Our 2026 Year in Preview episode is here! The agenda? Joshua, Jason, and Jess welcome back the preeminent whisky journalist, Susannah Skiver Barton to discuss:
Bourbon -- are people not willing to pay top dollar for Pappy/BTAC/Blanton's anymore?
Scotch whisky -- Are we going to see more tariffs if the US doesn't get Greenland?
Premiumization of whisky -- is it a thing of the past?
American Single Malt -- How's it doing?
Distribution and ...
Our 2026 Year in Preview episode is here! The agenda? Joshua, Jason, and Jess welcome back the preeminent whisky journalist, Susannah Skiver Barton to discuss:
- Bourbon -- are people not willing to pay top dollar for Pappy/BTAC/Blanton's anymore?
- Scotch whisky -- Are we going to see more tariffs if the US doesn't get Greenland?
- Premiumization of whisky -- is it a thing of the past?
- American Single Malt -- How's it doing?
- Distribution and retail -- How will debt affect these players if sales continue in this downward direction?
- plus more...
Thanks ever so much to Susannah for joining us once again to discuss what may come to be for the world of whisky in 2026 and beyond!
Now, as usual, have a seat, have a pour, and listen in. Unless you're driving. If you're driving, be smart and stay sober but be sure to listen into the conversation!
Special thanks to:
- Weigh Down for allowing us to use their song "Wooden Monsters" as our theme song
- Moana McAuliffe for designing our Podcast Logo
- RØDE for making *really* great microphones
- Focusrite for making awesome USB receivers
- Olympus and Tascam for making fine mobile recording devices
- Joshua Hatton for producing and editing
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