It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?
In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.
"Success comes from your ability to market effectively." -Doren Aldana
Takeaways
The Top 5 B.S. Lies Most Mortgage Pros Believe That Keep Them Stuck on The Struggle Bus (And the TRUTH that Sets You FREE!)
3 Proven Strategies to Shift From REACTIVE MODE to PROACTIVE MODE
3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)
Why Mortgage Pros Never Break the 10 Deals Per Month Barrier
3 Simple Ways To Build Your Purchase Business - FAST! (Without Cold Calling Realtors)!
5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)
How James Petrick TRIPLED His Purchase Volume in Just 2 Months (Without Cold Calling)!
How Brett Clark Went From $0 to $3M+/Month in Volume in Just 3 Months, Without Making a Single Cold Call!
5 Unique Value-Adds That Will WOW Your Realtors' Socks Off, So They Need You More Than You Need Them!
5 Principles for Prosperity Every Mortgage Pro Needs to Know (That Hardly Anyone Teaches)
5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)
The Unfair Advantage System: How to Get Realtors Totally Addicted to You So They Send You All Their Buyers
How Fear Holds Us Back From Fulfilling Our Full Potential (And How to Finally Put Fear Under Your Feet!)
5 Critical Things To Look For When Choosing a Mortgage Marketing Coaching Program
5 Most Common Beliefs That Hold You Back From Reaching Your Full Potential (And How to Finally Break Free!)
5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)
5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition
How Jelani Dorsey Turned His Annual Income into His Monthly Income in Just 3 Months (All In The Purchase Market - Without Cold Calling)
How Kristin Keith TRIPLED Her Purchase Volume In Just 2 Months (Without Making a Single Cold Call)
5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)
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