ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer
Anne Janzer is an award-winning author on a mission to help writers communicate more effectively. She has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets. Anne also coaches business leaders on communicating their ideas with impact, clarity and marketing teams on telling brand stories that strengthen customer relationships.
During this podcast, I explore why so many businesses are moving to subscription based business models with Anne. We also dive into the how’s and why’s behind whether or not you should consider integrating a subscription model into your business.
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