BENNY T: SAYWERD

In this episode of Spearhead Conversations, host Xavier Mercado sits down with Benny T, the visionary behind SayWerd, a Milwaukee-based vintage shop that brings nostalgia to life through iconic pieces from the ’80s, ’90s, and 2000s. Benny shares how his love for community and culture inspired the creation of a space where memories are rekindled through fashion.

Raised in a business-minded family, Benny’s entrepreneurial spirit showed early from flipping Pokémon cards to envisioning a space that blended hustle with heart. Despite becoming a single parent and opening his store during the onset of COVID, Benny pushed forward with resilience and purpose.

His business philosophy is rooted in authenticity, patience, and building a space where people feel seen and safe principles passed down from his grandfather.

Benny’s energy and passion have made SayWerd more than a store, it’s a cultural hub and a community staple. This episode is a testament to turning challenges into fuel and using business as a force for connection and storytelling.