Business:Management & Marketing
When it comes to your real estate business, how can you start differentiating yourself and truly stand out from the crowd? What can you do to make sure clients choose you over the other options out there? On this episode, I with the co-founder of Jigglar.com, Ray Wood. As the author of How to Sell Your Home for More, Ray has stellar advice on how to set yourself apart and see fantastic results.
3 Things We Learned From This Episode
Get your name out there (03:33- 04:30)
Somewhere in your market this morning, someone woke up and decided to sell their home. If they haven’t already called you, that means they haven’t heard of the fantastic service you provide. Make sure you get your name out there and start building relationships. Don’t give anyone the chance to say they didn’t know about you.
Send pre-listing packs (05:36- 07:33)
Send information about yourself to the people in your market. You want to convey your expertise. However, don’t get too caught up in providing endless pages of testimonials. Instead, use a single page and include 6-8 personal testimonials thanking you for your work. Keep it short and sharp, and you’ll ensure all the recipients actually read it!
Make the calls (20:26- 21:07)
The best agents in the industry are at the frontlines, making calls. You can hire a team to help you with day-to-day running of the business, but never stop making the calls yourself.
The real estate industry is saturated with professionals dreaming of making their mark. You need to cut through the noise if you want clients to do business with you. Set yourself apart and stand out from the crowd. Stay optimistic and minimize procrastination. You need a great mindset before you can show clients you’re the best in the business.
Ray Wood is a fourth-generation real estate agent. The Australian-born, Canada-based professional is known in the industry as a marketing expert, coach, speaker and podcaster. He’s also the bestselling author of How to Sell Your Home for More. With a rich family history in real estate, Ray is passionate about teaching others how to get ahead in the industry. This entrepreneur is the founder of Bestagents, and co-founder of Jigglar.com.
To find out more about Ray, listen to his podcast: www.topagentsplaybook.com
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