017 Photo Prints and Making Money

2025-12-30

In Episode 17 of Shutter Nonsense, Michael and Jeffrey dive deep into the business side of selling photographic prints. From pricing and production choices to fulfillment and customer service, this conversation pulls back the curtain on what it really takes to make print sales work sustainably. They discuss how to think about pricing beyond just cost, the pros and cons of printing your own work versus using a professional lab, and how different sales channels like online stores and art fairs shape your strategy. The episode also explores presentation, shipping, refunds,...

They discuss how to think about pricing beyond just cost, the pros and cons of printing your own work versus using a professional lab, and how different sales channels like online stores and art fairs shape your strategy. The episode also explores presentation, shipping, refunds, replacements, and the ongoing debate around limited edition prints.

If you are a photographer who sells prints or is thinking about adding print sales to your business, this episode is packed with real-world insights and practical considerations.

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Highlights Include:

• Pricing photographic prints realistically
• Self-printing vs third-party labs
• Selling online vs art fairs
• Presentation and display choices
• Shipping and fulfillment workflows
• Customer service, refunds, and replacements
• Limited edition prints and whether they make sense

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