Breaking through cultural noise: Trevin Wax on how to share the gospel in a world of individualism

In today’s cultural climate, many people – even in the church – view faith as a tool for personal fulfillment rather than a life transformed by Jesus. Author and ministry leader Trevin Wax joins Todd Unzicker to explore how churches can break through expressive individualism, build a counter-cultural community, and engage an increasingly open yet spiritually confused world.

In this episode, Trevin Wax, vice president of research and resource development at the North American Mission Board, unpacks the cultural shifts shaping how people react and respond to the gospel today. He explains how the dominant story of “expressive individualism” influences even faithful churchgoers, often distorting biblical teaching into a version of the American dream with a Christian appearance. 

Wax shares practical ways for pastors and leaders to create a church culture distinct enough to influence the surrounding community, while recognizing the surprising openness many people have toward spiritual conversations. From redefining “abundant life” to leveraging everyday conversations, this discussion equips church leaders to be salt and light in a changing world.