125: Josh Cobb: Audience: The Business Model Of The Future

2017-09-16

What would it mean for your business if you owned direct access to an audience of homeowners who love your marketing so much they actually looked forward to getting it from you? What if instead of paying other people (media companies) for the privilege to access their audience, you could communicate with your own, for free, whenever you like? On this episode of Real Estate Pros, we share the story of a brand who became the largest media company in their industry. We discuss how they did it and why ...

What would it mean for your business if you owned direct access to an audience of homeowners who love your marketing so much they actually looked forward to getting it from you?

What if instead of paying other people (media companies) for the privilege to access their audience, you could communicate with your own, for free, whenever you like?

On this episode of Real Estate Pros, we share the story of a brand who became the largest media company in their industry. We discuss how they did it and why there is a growing trend toward brands turning into media companies in many industries all over the world.

Read the highlights: stepps.com.au/podcast

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