What the Frac? Marketing for Start-ups with Nicole Zeno

In this episode, Tim Fergestad sits down with Nicole Zeno, a serial entrepreneur and the mind behind Clever Cow Media and What the Frac, to talk about what startup founders really need when it comes to marketing, strategy, and scaling. Nicole explains why many business owners fall into “entrepreneurial poverty” and how fractional executive services—particularly in marketing—can help businesses grow smart, not just fast.

Nicole shares her journey from bootstrapped founder to trusted fractional CMO, giving us a behind-the-scenes look at why traditional marketing services often miss the mark for startups. She also breaks down the differences between consultants, agencies, and fractional executives, and talks about why strategic guidance is more important than ever in today’s fast-changing business landscape.

 

---------------------------------------------- Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!