Loss Leaders & Pre-Order Campaigns with Lori Goldstein

Today’s guest is Lori Goldstein, former journalist and current author and editor who has a bachelor's in journalism and previously worked for technology publications in the “East Coast Silicon Valley” city of Boston.

Lori joined me today to talk about about how the query process actually works – even though we all know how painful it is. Also, writing loss leaders like prequel novellas and pre-order campaigns – are they worth it?  

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