Business of Apps Podcast
#127: SKAdNetwork 4.0 and Privacy Sandbox: what do subscription apps need to know with Alex Bauer, Head of Product & Market Strategy at Branch
2022-11-07
Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly.
For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the moment when it became reality.
Today Alex will tell us about SKAdNetwork 4.0 from Apple, Privacy Sandbox from Google, and what subscription app owners should do about...
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