In the world of SaaS, churn rates refer to the percentage of customers who tried out your service and decided to leave in a given period. To outweigh churn, you have expansion revenue, which you gain from upselling and cross-selling to your existing customers. A SaaS company needs to understand, measure, and address these two key growth metrics to thrive and succeed.
In this episode, David and Mark talk about churn and expansion at ScreenCloud. David admits that there wasn’t much effort put into these two metrics in the early days. Instead, the focus was on new businesses and customer support. However, as ScreenCloud got bigger and expanded into the enterprise market, the founders realized they needed to shift their approach. Listen to the full episode to learn about the different phases Mark and David have implemented to scale and drive growth at ScreenCloud.
Check out ScreenCloud
Connect with David Hart or Mark McDermott on LinkedIn
EP 62 - Scaling up a complex digital signage network with Robert Mays Former VP of IT at WeWork
EP 61 - Unveiling ScreenCloud Dashboards
EP 60 - Levelling up your business the right way
EP 59 - Where does employer branding live?
EP 57: Why getting the basics right is more important
EP 56 - Implementing Company Cadence
EP 55 - Writing a Business Book
EP 54: Diving into SaaS Pricing
EP 53 - Are Employees The New Customers?
EP 52 - Going Back to Basics
EP 51 - Second and Third Order Effects on the Way We Work
EP 50 - Speculating on the New Normal
EP 49 - Dealing with Zoom Overwhelm
EP 48 - Leading a Business in Turbulent Times
EP 47 - Home is Where the Work is
EP 46 - The Challenges of Communicating Effectively
EP 45 - Embracing Inevitable Failure
EP 44 - Can You Be a Founder and a Digital Nomad?
EP 43 - Is Inbox Zero a Fallacy?
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