Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities.
In this episode Michelle Goodall, who's CMO at Guild, talks about the opportunities and the challenges. Some great learning points in this episode about the difference between community platforms vs social media platform groups, too.
You can find Michelle on Twitter @GreenWellys and Guild here.
Laura on Aura’s carbon footprint, Good Business Charter and the BIG news
Laura recaps on reputation’s place in public relations
Laura talks about Q1 challenges and what lies ahead
New podcast showtrailer for 2022
Laura finishes the year chatting to Chris Love about his Masters and his research subject
Laura talks to John Brown about misinformation and climate change
Laura talks about people risk and the top 10 identified in the UK
Laura talks to Mark Webb about disability and inclusion
Laura talks to Rod Cartwright about crisis preparedness
Laura talks about PRFest 2021
Laura re-imagines her business
Laura chats to Steph Bridgeman about measurement and adapting a business
Laura Sutherland talks about PR and the Climate Crisis
Laura chats to Helen Jane Campbell about being curious, using humour and playing in PR
Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.
Laura talks to Claire Etchell about social channel evolution, monetisation and integration
Laura speaks to Simon Francis about social impact and collaboration
Laura kicks off 2021
My solo round-up on 2020
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