DMOU: Destination Marketing Organization University
Business:Management & Marketing
For Destination Marketing Organizations, proving ROI has been the Holy Grail. And, with political pressures becoming even more pronounced in our world, the need has never been greater. During the pandemic, Experience Kissimmee's Jason Holic dedicated time to developing a tool that his DMO could use as they emerged from they crisis, using a myriad of data points that were already at their disposal. In this edition of DMOU, we go down the rabbit hole with Jason to learn about "The Impactulator," an ROI calculator that Experience Kissimmee is making available to DMOs everywhere.
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
Jon Schmieder: The Sports Tourism Index
Tammy Blount-Canavan: DMO Leadership and Culture in the COVID-era
Jake Steinman: TravelAbility
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
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