We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors!
The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years).
This all starts with continually marketing internally first, then expanding outward!
Today’s Quote:
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
Guest Bio:
Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.
He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
Angelo is also the host of the radio show/Podcast, Business Growth Café.
Show Highlights:
What is Employment Marketing?
Why is it important?
Problem
What are the challenges facing today
Who’s responsibility is it?
Rick’s Input:
Ingredients for good candidate Experience
Steps for executing a plan - Process
Rick’s two cents
Key Takeaways:
When Hiring is Overwhelming with Karima Gulick of Innovent Law
Instilling Values into Your Hiring Process with Ken Babcock of Tango
The Secret to Hiring through an Economic Downturn with Rick Girard of Stride Search Inc.
How to Avoid Hiring a Bad Actor with Becky Wanta of Q5id
It’s Never Too Early to Lead through Core Values with Marc Reinfenrath of Spinutech
The Hiring 4-S: Strategy, Systems, Staff & Skills with Hilmon Sorey of CoachCRM
#1 Question that Needs to be Asked During a Phone Screen with Rick Girard of Stride Search Inc.
Necessary Interview Intelligence for Hiring with Raphael Danilo of Yobs
Leveling the Interviewing Playing Field with Lee Rubin of Confetti
Why do Company’s Need Data Scientists with Asim Razvi of Intertru Inc.
The Secret to People Accepting Your Offer with Jeff Wolfe of Veloce Energy
Creating Artificial Collisions in a Remote Workplace with David Wald of Aclaimant
How Hiring the Wrong Person Eats Profits with Rocky Lalvani of Profit Comes First
The Blind Spots of Hiring Managers & Candidates with Varun Puri of Yoodli
How Innocent Interview Questions Can Become Litigation with Victor Xu of Fisher Phillips
Founder Led Recruiting Produces Extraordinary ROI with Rick Girard of Stride Search Inc.
Hiring Super A-Players with Steve Newcomb of Powerset
How Employee CEO for the Day Scales Your Organization with Ville Houttu of Vincit
What Makes People Stay or Jump Ship with Nicolas Vandenberghe of Chili Piper
Building a Performance Based Service Organization with Johnny Robinson of Orange Window Cleaning
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