Your Competitors Aren’t Better...They’re Just More Visible (with Brad Smith)

What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten?

This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing).

Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes.

About the Guest

Brad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations.

Key Takeaways

• Consistency creates opportunities that luck cannot.
• The firms that stay visible win more business.
• Education builds trust faster than selling.
• Nurturing outperforms persistence alone.
• Relationships grow when value comes before the ask.

Timestamps

• [00:44] – Why staffing is a timing business
• [03:31] – The costly “I didn’t know you did that”
• [06:42] – The math behind winning new accounts
• [08:44] – Why sales teams need marketing air cover
• [11:06] – Building trust through systematic nurturing
• [13:32] – Why education beats hard selling
• [15:21] – The powerful 3x3 relationship matrix
• [19:23] – The multiplier effect of multi-channel marketing
• [22:14] – Branded publications that drive conversations
• [26:55] – Why print mail stands out again
• [31:41] – Automating touches without losing personalization
• [42:20] – Using Challenger insights to create demand

Sponsors

InSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.