There is an old expression, that you can't put lipsitck on a pig. Basically there are some things which are too ugly to fix with a little makeup. Talking with Sara Mannix of Mannix Marketing, Lorraine discovered the same is true for websites.
Sometimes what a customer wants to is drive traffic to their website and that won't be very effective if the website itself isn't state of the art.
Lorraine and Sara talk about the good, bad and ugly of getting to the 'why' of your brand.
More Than a Few Words is a production of Roundpeg.
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#852 Google Doesn’t Buy From You
#851 The Testimonial Interview
#850 Next Level Entrepreneur
#849 Sometimes You Need to Shout A Little
#848 Write a Book
#847 Email Works, Let It Work For You
#846 A Little Help From Your Friends
#845 Manage Your Inbox
#844 What Marketing Can’t Do
#843 It is All About Attitude
#842 Don’t Scale Too Fast
#841 Do Not Trust Your Gut
#840 Plans are Living Breathing Documents
#839 Write Copy that Converts
#838 Marketing Success is Not a Fairy Tale
#837 Simplified SEO
#836 More than One Reason to Buy
#835 The Business Plan Review
#834 Use Email to Build Trust With Your Audience
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