From Green Fields to Great Deals: Anthony Price’s CRE Journey

This episode of SF Commercial Property Conversations with Bruce Bean features Anthony Price, a former environmental consultant turned commercial real estate broker based in Ventura County, California. Anthony shares his unique path from environmental science into the world of commercial real estate, and how his background gives him a rare edge in navigating deals with environmental complexities.

Listeners will learn:

• How Anthony’s 23+ years in environmental consulting inform his CRE work today.

• The surprising story of a hidden underground tank and how Anthony saved a deal from falling apart.

• Why trust and relationship-building are the backbone of his business model.

• His thoughts on market conditions and how “Survive to 25” became a mantra for today's brokers.

• The role his CRM and personal outreach play in business development.

• And yes, we even talk roast beef sandwiches and Willie Nelson birthdays.

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