More and more entrepreneurs, myself included, are launching with a direct-to-consumer business model, and for good reason. It’s never been easier.
But just because you can start easily, doesn’t mean running and scaling that business will be easy. Today, I’m talking with Fezzari Bikes founder Chris Washburn about how they’re selling high ticket items, sight unseen, by building trust with customers, plus how they deal with inventory forecasting, production, and all the other things you might not be thinking about when you’re just focused on launching your company. Chris shares how they set their pricing, which is a tricky subject when you’re competing against established brands with a strong retail presence, and many more of the challenges and lessons he’s learned in 12 years of building a business. If you’re running a direct to consumer company, this episode is for you!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
Ep #015 - Quit Your Day Job & Build Something Cool w/ Colorado Teardrops' Dean Wiltshire
Ep #014 - Build a Business Helping Others Become Entrepreneurs w/Beeline Bikes' Peter Buhl
Ep #013 - Develop an Alternate Sales Strategy w/ Mercury Cycle's Chris Mogridge
Ep #012 - Why you Can't Be Afraid of Being Different w/ Altra Running's Golden Harper
Ep #011 - How to Build a Business using Contractors w/ Chasing Epic's Steve Mokan
Ep #010 - Launch a Company While Living Abroad w/ Kogel Bearings' Ard Kessels
Ep #009 - How to Become a Coach w/ Peaks Coaching Group's Hunter Allen
Ep #008 - How to Run & Promote an Event w/ Breck Epic's Mike McCormack
Ep #007 - Building a Destination Resort Business w/ Mulberry Gap's Kate & Andrew Gates
Ep #006 - Challenges of Overseas Manufacturing & Customer Service w/ Boyd Cycling
Ep #005 - Growing your Market by Changing the Laws w/ Fullsteam Brewery's Sean Lilly Wilson
Ep #004 - Using Partnerships, Sponsorships & Smart Sales to Grow w/ DeFeet's Shane Cooper
Ep #003 - How to Bring Influencers to your Event w/ PressCamp's Lance Camisasca
Ep #002 - How to Start from your Van & Grow Big w/ Feedback Sports' Doug Hudson
Ep #001 - Everything You Need to Know to Design a Product w/ Lindarets' Marc Basiliere
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