234. Mastering the Art of Visual Storytelling with Mark Boey

On this episode of the Kofkin Bond Podcast, Tony Kofkin sits down with Mark Boey, founder of Untitled Studio. Mark is a creative powerhouse in the design industry, known for his ability to transform complex ideas into visually compelling narratives that captivate audiences and elevate brands. With a career spanning decades, Mark has worked with global powerhouses such as Coca-Cola, Schwarzkopf, MTV, and recently Ariana Grande, where he played a pivotal role in creating impactful visual campaigns that resonate on a deeper emotional level.

Originally from Malaysia, Mark’s journey in the creative world began against the grain of traditional expectations. Despite these challenges, Mark pursued his dream, relocating to Australia at the age of 14. It was there that he discovered his true calling in visual communication, thanks to a teacher who introduced him to the world of advertising.

Today, Mark is celebrated not just for his technical skills and innovative approach, but for his ability to see beyond the conventional and challenge the status quo. He specializes in taking intangible ideas and turning them into powerful, emotional experiences that connect with people at their core. His philosophy is simple: great design is about more than aesthetics—it’s about telling a story that leaves a lasting impact.