The Essential Role of Marketing in Product-Led Growth

Join host David Reske on "Marketing In The Now" as he chats with Warren Sukernek, a seasoned fractional CMO with extensive experience in both B2B and B2C sectors. This episode dives into why marketing remains crucial within a product-led growth strategy, countering the common belief that exceptional products sell themselves. Warren emphasizes that products like Canva and Netflix, despite their inherent appeal, have thrived due to robust marketing strategies that enhanced visibility, built trust, and supported continuous growth. The discussion covers how effective marketing not only propels initial discovery but also bolsters word-of-mouth, sets products apart in saturated markets, and fosters enduring customer relationships. Tune in to discover why sidelining marketing could limit your product’s full market potential, and how integrating thoughtful marketing tactics can drive sustained success.