The power of video ads are undeniable and smart businesses are using them to convince and convert customers at faster rates.
But a common mistake that businesses make is using the same ad on multiple channels, without editing the creative to fit natively within the platform.
Facebook video ads should be different than LinkedIn video ads, which should be different from Twitter video ads, which should be different from YouTube video ads.
You feel me?
Oh, and you always want to test 2-3 different versions of the ad to see which one gets the best result because a message that resonates with one person might not resonate with another.
To cover this topic in greater depth, I’ve invited Akvile Defazio to the show. She’s the founder of Akvertise, a social media advertising agency that helps e-commerce sites, mobile app companies, and B2B and B2C companies achieve a wide variety of goals with paid advertising.
So if you’re interested in learning how to optimize your video ads across different platforms then you don’t want to miss this episode of Video Marketing Mastery!
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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