Roofer Growth Hacks - Season 3 Episode 11 - From $200 and a Landscaping Trailer To a 12-Acre Roofing HQ - The PRO Roofing Journey With Mellisa and James Parker

2025-05-16

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Welcome to Roofer Growth Hacks! In this episode, We sit down with Melissa and James Parker, owners of Pro Roofing. Since launching their company in 2017, they have built a fast-growing roofing business by implementing smart systems, staying laser-focused on leadership, and establishing a strong operational foundation. We dive into their journey from startup to stand out, uncovering the key strategies that helped them scale quickly in a competitive market. Melissa and James share how they’ve structured their sales and b...

We dive into their journey from startup to stand out, uncovering the key strategies that helped them scale quickly in a competitive market. Melissa and James share how they’ve structured their sales and back-office processes, what they’ve learned over nearly a decade in business, and how they’re thinking about big-picture growth.

If you’re a roofing contractor looking for practical insights on leadership, systems, and sustainable scaling, this one’s for you.

Tune in for real-world growth hacks and proven strategies from a roofing company that’s doing it right.

About:

Parker Roofing Options, LLC – PRO Roofing is a Florida based licensed and insured roofing company, privately owned and operated out of Tallahassee, FL. We provide residential and commercial roofing services, including roofing repairs throughout North Florida and South Georgia.

The mission of Parker Roofing Options, LLC – PRO Roofing is to provide the utmost care and devotion in providing customer service and a quality product to our customers. We work with our customers to ensure that we understand their needs and provide our services to their satisfaction. We know the roofing business, however we also know that truly satisfied customers are the backbone of this company.

Our crews are staffed by experienced, hand selected roofers, with a track-record of providing top quality workmanship. The company is licensed (CCC1333056 ) and (CCC1327425) and insured for your protection with full workman’s compensation and general liability insurance. We use quality products from top manufacturers with the best warranty protection in the industry and we stand under our roofs.

Timestamps:

[00:00 - 01:20] - Intro

[01:21 - 02:58] - Melissa’s and James’ Entrepreneurial Journey

[02:59 - 03:57] - What Made Melissa and James Jump Into the Roofing Business?

[03:58 - 06:25] - Biggest Lesson After 10 Years in Entrepreneurship

[06:26 - 07:46] - The Hardest Task of Being in Business

[07:47 - 09:10] - The Biggest Challenge in the Roofer Industry

[09:11 - 12:10] - Sales Roles and Systems in a Roofing Company Explained

[12:11 - 14:22] - What’s Your BHAG? Setting Big Hairy Audacious Goals for the Next 10 Years

[14:23 - 14:59] - Message From The Sponsor

[15:00 - 19:20] - Lightning Round

[19:21 - 20:29] - How Can Roofers Reach Melissa and James?

[20:30 - 26:18] - Episode Wrap Up & Key Takeaways