EP215: Building a Brand the Kiwi Way (Lead Head)

2025-11-05

For episode 215 we sat down with Troy and Nic from Lead Head. What started as a few mates with an idea has grown into one of New Zealand’s most recognisable lifestyle brands, built on creativity, community and a good dose of chaos. In this episode we talk about the story behind LeadHead’s rise — from custom golf hats to international orders — and how a casual podcast appearance turned into a full business partnership. We also dive into their approach to building culture through authenticity, how they’ve stayed true to their roots as the br...

For episode 215 we sat down with Troy and Nic from Lead Head.

What started as a few mates with an idea has grown into one of New Zealand’s most recognisable lifestyle brands, built on creativity, community and a good dose of chaos.

In this episode we talk about the story behind LeadHead’s rise — from custom golf hats to international orders — and how a casual podcast appearance turned into a full business partnership.

We also dive into their approach to building culture through authenticity, how they’ve stayed true to their roots as the brand grows, and why every decision, no matter how big, still comes down to a game of paper, scissors, rock.

Check out Lead Head:
https://leadhead.nz/

___________________

We’d like to thank our sponsor for this episode, Rosefern Homes. Check them out here:
https://www.rosefernhomes.co.nz/

___________________

Across The Table With David Melse has taken a dramatic increase in production value thanks to the team at Distinct.

Looking for content partners to take your brand to the next level? Get in touch with them here:
https://www.distinctagency.co.nz

Comments (3)